Trivision A trivision is a motorized advertising sign composed of long, tightly-positioned, triangular prisms that rotate at brief intervals. The prisms hold up to three different creative executions, and can be programmed to rotate at almost any time interval and in any order. Trivisions attract and hold attention by engaging the viewer in anticipating the unknown. Captured by the first image, the viewer remains in suspense to see what comes next and, perhaps unintentionally, waits to see all three messages. Motion also has a powerful grip on people's attention and perception. And contrast in color and layout among the three ads increases the trivision's appeal and emphasizes the unique features of each panel of advertising copy. The ability to use one advertising structure for three different images increases the trivision's impact dramatically. In the Phase III PRS Study entitled "Outdoor's Impact in the Marketplace, 95 percent of riders surveyed noted the trivision format. Of the riders who noted the trivision, 87 percent said they read the copy. The use of rotating prisms is a highly successful design solution for displaying multiple images in densely populated areas. Foster Media is the only company in San Francisco to offer state-of-the-art trivision technology mounted directly onto a building. Similar applications can be found in New York, Atlanta, Rio de Janeiro, and London. With the latest models, materials, and technology available, there are almost no limits on the shape and size of the structures. Basic Wallscape/Wall Mural A wallscape is an outdoor advertising surface located on the exterior wall of a building. Typical wallscapes are larger than the average billboard and are located in urban areas. The advertising display is applied to the surface of the wall with paint or self-adhesive vinyl. Painted walls have been used as an effective advertising medium for more than a century. This technique is still quite popular. Paint lends an eclectic feel, and the imperfections of the wall often add a certain charm. Vinyl is the new-age method of application for wall murals. With vinyl, advertisers gain creative versatility, vibrant color, durability, and the ability to reproduce images precisely. Framed Wallscape/Wall Mural A large wallscape is transformed into truly larger-than-life advertisement when displayed in a frame. Foster Media uses a unique framing system called "Invisi-frame." The frame is constructed of lightweight aluminum and can be made to virtually any size. A flex-face, photo-realistic image is pulled taut across the frame. After advertising copy is installed, the frame cannot be seen. Drivers and pedestrians see no bumps or wrinkles - only a clear, spectacular image. Illumination is used for dramatic evening and early morning viewing. A framing system offers advertisers several advantages. The frame alleviates the problem of flagging (peeling vinyl), eliminates nearly any liability from falling vinyl, and produces a clean surface that doesn't expose the imperfections of the underlying wall surface. Billboard Over a hundred years ago, companies began renting space on wooden boards to place their advertising notices, or bills. Thus the term billboard was coined, initiating American outdoor advertising. The first billboards were plywood or plain wooden panels of different sizes, nailed to rusty pipes and painted with oil paints. With growth in the number of advertisers and the development of multinational corporations, the design and quality of advertising structures improved dramatically. Today a billboard is an outdoor advertising sign structure that may be freestanding, wall-mounted, or located on a rooftop. Billboards vary in size from spectacular freeway signs (20'H x 60'W) to small neighborhood signs called eight-sheets (6'H x 12'W). Placed, as a rule, along the busiest streets and highways, billboards deliver information conspicuously to drivers and pedestrians. In the Phase III PRS Study entitled "Outdoor's Impact in the Marketplace," riders surveyed noted 78 percent of the boards in their field of view. Scrolling Technology A scrolling sign is a motorized advertising sign that can hold from 4 to 6 advertising displays that rotate or scroll from right to left. We have used the most advanced technology available that scrolls the ad displays through a continuous loop that exerts very little pressure on the vinyls. The vinyls are attached to one and other by zipping them together. The vinyls are kept in line by a guide running on the top and bottom of the scrolling system. This tension-free system lengthens the life span of the vinyl to 6 months instead of the typical 2-3 months on previous technology. Scrolling signs attract and hold attention by engaging the viewer in anticipating the unknown. Captured by the first image, the viewer remains in suspense to see what comes next and, perhaps unintentionally, waits to see all three messages. Motion also has a powerful grip on people's attention and perception. And contrast in color and layout among the three ads increases the scrolling sign's appeal and emphasizes the unique features of each panel of advertising copy. The use of scrolling signs is a highly successful design solution for displaying multiple images in densely populated areas. Foster Interstate is the only company in the San Francisco Bay Area to offer state-of-the-art scrolling technology.